2nd year students of the Bachelor in Advertising, PR and Marketing, produce a spot in the emblematic Hotel Real in Santander. The project recreates one of the most recognizable scenes of “Cinderella” and has the participation of more than 20 people as extras.
The goal of the spot is to promote Cabify’s services from a humorous perspective, adapting one of the most mythical scenes of the film to the company’s offer, and presenting it to the Smile Festival, a contest in which CESINE has accumulated numerous awards in the last six editions.
The Smile Festival is the International Festival of Advertising and Humor, and since 2011, recognizes the most prominent creatives and highlights the value of the best campaigns that represent a unique touch of humor.
As stated by Paula González and Ángela Martínez, two of the members of the group “we are very happy to be able to make professional spots since the second year, since it allows us to learn firsthand how to develop lighting and camera management, since everything is very practical “.